Normandy Flower Shop
2022 | Identity
This identity redesign was for a local flower shop located in downtown Muncie called Normandy Flower Shop. The original logo was the same design as the shop when it opened in 1940. The incohesive design needed an update to represent its adaptability to the times. The new design focuses on the variety of flowers they sell and the whimsical atmosphere of the shop, with a nod back to the original logo, showing the past and future of the company.
Process
Identity
The original logo was the same design as the shop when it opened in 1940. The incohesive design needed an update to represent its adaptability to the times. The new design focuses on the variety of flowers they sell and the whimsical atmosphere of the shop, with a nod back to the original logo, showing the past and future of the company.
Logo in Use
The logo identity for the Normandy Flower Shop can be implemented in various ways, from social media and flower packaging to aprons.
Normandy Flower Shop is a local flower shop located in downtown Muncie. Reimagining the flowers in the logo was a step taken since the original logo has three cut paper tulips that look identical.
