Zumiez
2022 | Annual Report
This annual report redesign was created for the corporate skateboarding company Zumiez. The original report was plain and colorless, not reflecting their brand and image. The new annual report is colorful, playful, and rebellious, all characteristic of skateboarding and the company, while still being clean in the areas where text must be read.
Graphics
Illustrations
The illustration style used to create the informational graphics was carried throughout the rest of the report. By having the images in a black and white format, the illustrations popped with their bright and repressive colors. This brought visual interest and represents the rebelliousness that comes with skateboarding. The act of drawing on these images nods back to graffiti, stickers, personalization of boards and clothing.
Report Visualization
The report was meant to be viewed in digital and physical format and was created accordingly. The complete annual report can be viewed on issuu.com by clicking the button above.
To bring in the colorful street style that can be apart of skate culture and Zumiez these handdrawn graphics where created. The graphic represent different statistics such as quarterly net sales and world revenue in a more interesting way to draw readers into the information.